寵物經濟走俏！企業數量同比增長102%，一二線城市仍為競爭主戰場

發布時間：2020-05-19 來源：派多格寵物美容師培訓學校 作者：管理員 點擊：1524次

隨(sui)著(zhu)消費結構改善，人(ren)均可支配(pei)收入(ru)穩(wen)步提升，城市空巢青年數量增長，人(ren)口老(lao)齡化(hua)趨(qu)勢加速，多(duo)種因素共同(tong)推(tui)動下，養寵，正(zheng)在(zai)(zai)成為國人(ren)推(tui)崇的生活方式之一。在(zai)(zai)寵物(wu)(wu)身上的花費逐(zhu)年增多(duo)，寵物(wu)(wu)食(shi)品、用品、醫療、服(fu)務等新賽道正(zheng)在(zai)(zai)不斷開(kai)發，逐(zhu)步形成完整的寵物(wu)(wu)消費產業鏈，寵物(wu)(wu)經(jing)濟正(zheng)在(zai)(zai)崛(jue)起!

從上(shang)世(shi)紀末(mo)到現(xian)(xian)在(zai)，寵(chong)(chong)物(wu)概(gai)念(nian)在(zai)中國經(jing)(jing)過(guo)20年(nian)的發(fa)展，已(yi)經(jing)(jing)逐(zhu)漸(jian)被世(shi)人接受并引(yin)發(fa)資本世(shi)界的關注。企(qi)查查數(shu)據顯示，我國共有57.6萬家寵(chong)(chong)物(wu)相關企(qi)業(ye)，在(zai)業(ye)存續的企(qi)業(ye)近50萬家。2019年(nian)全國城鎮(zhen)寵(chong)(chong)物(wu)犬貓數(shu)量達到9915萬只(zhi)，比2018年(nian)增長766萬只(zhi)，逐(zhu)年(nian)增長的寵(chong)(chong)物(wu)數(shu)量讓圍繞著寵(chong)(chong)物(wu)產(chan)生的一(yi)系列生產(chan)、銷售和(he)服務等商業(ye)活(huo)動(dong)，以一(yi)個新興產(chan)業(ye)的姿態出現(xian)(xian)在(zai)中國的經(jing)(jing)濟舞臺上(shang)。

在(zai)人口(kou)老齡(ling)化(hua)、家(jia)庭結構和婚育狀況等因素的(de)推動下，最近(jin)幾年(nian)(nian)中國寵物(wu)(wu)經濟(ji)年(nian)(nian)均增(zeng)長(chang)(chang)率都在(zai)30%以上。從寵物(wu)(wu)相關(guan)企業(ye)年(nian)(nian)注(zhu)冊量(liang)來看，近(jin)幾年(nian)(nian)是(shi)我(wo)國寵物(wu)(wu)經濟(ji)發展黃金期(qi)，2018年(nian)(nian)我(wo)國寵物(wu)(wu)相關(guan)企業(ye)的(de)注(zhu)冊量(liang)為9.5萬家(jia)，較2017年(nian)(nian)同比增(zeng)長(chang)(chang)了57%;而2019年(nian)(nian)我(wo)國寵物(wu)(wu)相關(guan)企業(ye)的(de)注(zhu)冊量(liang)達到近(jin)20萬家(jia)，同比爆(bao)漲了102%。

越(yue)來越(yue)多(duo)的(de)世界寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)品(pin)牌(pai)把目光聚焦中(zhong)(zhong)國，本土品(pin)牌(pai)在(zai)品(pin)牌(pai)塑造和品(pin)質(zhi)方面也在(zai)加速前(qian)進。企(qi)查查數據顯示，目前(qian)已有493家寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)相關企(qi)業獲得融(rong)(rong)資，其(qi)中(zhong)(zhong)已上市企(qi)業有92家，占據了融(rong)(rong)資企(qi)業總(zong)量的(de)19%。較多(duo)獲得融(rong)(rong)資的(de)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)品(pin)牌(pai)，其(qi)經營(ying)范圍皆是集(ji)寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)用品(pin)銷售、寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)美(mei)容、寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)養護、寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)訓(xun)導、寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)銷售于(yu)一體，打造寵(chong)(chong)(chong)(chong)物(wu)(wu)(wu)一條龍服(fu)務。

不(bu)過，也(ye)有(you)不(bu)少寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)相關企(qi)業(ye)(ye)專注于寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)食品(pin)、寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)玩(wan)具(ju)等其(qi)(qi)中(zhong)(zhong)一(yi)項的(de)(de)開發(fa)。寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)銷售作為寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)消(xiao)費(fei)(fei)產(chan)業(ye)(ye)鏈(lian)的(de)(de)上游支柱(zhu)，是(shi)所有(you)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)相關企(qi)業(ye)(ye)中(zhong)(zhong)數量最為龐(pang)大的(de)(de)，占據(ju)了28.27%的(de)(de)份額，緊隨其(qi)(qi)后的(de)(de)是(shi)寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)服飾、寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)玩(wan)具(ju)、寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)食品(pin)。雖然涉(she)及寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)醫療的(de)(de)企(qi)業(ye)(ye)僅(jin)占4.83%，但(dan)生老病死是(shi)每一(yi)個生物(wu)(wu)(wu)(wu)(wu)(wu)繞不(bu)開的(de)(de)話題，寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)醫療憑借其(qi)(qi)需求(qiu)剛性大、消(xiao)費(fei)(fei)支出高占據(ju)了寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)消(xiao)費(fei)(fei)產(chan)業(ye)(ye)鏈(lian)中(zhong)(zhong)的(de)(de)核心地(di)位，成為寵(chong)(chong)(chong)(chong)(chong)物(wu)(wu)(wu)(wu)(wu)(wu)消(xiao)費(fei)(fei)中(zhong)(zhong)的(de)(de)“大頭”。

從企查(cha)查(cha)數據(ju)分析(xi)得出，地(di)域上(shang)看，大部分寵(chong)(chong)物相關企業(ye)集(ji)中在一二線城(cheng)市，其(qi)中一線城(cheng)市競爭(zheng)尤為激烈，廣州、深圳兩個城(cheng)市擁有的(de)(de)寵(chong)(chong)物相關企業(ye)數量(liang)最(zui)多，皆(jie)超過3萬家，上(shang)海、杭州、成都等城(cheng)市緊隨其(qi)后，企業(ye)數量(liang)皆(jie)破萬家。這些(xie)城(cheng)市養寵(chong)(chong)人(ren)數較多，經濟發(fa)展水(shui)平較高(gao)，寵(chong)(chong)物主(zhu)人(ren)的(de)(de)消(xiao)費意識更(geng)強，是大規模連鎖(suo)寵(chong)(chong)物品牌發(fa)展的(de)(de)首選區域。

從企(qi)查(cha)查(cha)節(jie)選的(de)寵物(wu)相關(guan)企(qi)業(ye)的(de)發(fa)展(zhan)情(qing)況(kuang)來看，部分(fen)獲得(de)C輪以上(shang)融(rong)資(zi)或已上(shang)市(shi)的(de)企(qi)業(ye)成立時間比(bi)較早，部分(fen)10后企(qi)業(ye)則依靠互聯網的(de)力量，創建“線上(shang)+線下”一體化寵物(wu)服務，獲得(de)了資(zi)本市(shi)場(chang)的(de)青睞。

近幾年(nian)，我國(guo)寵(chong)物(wu)市(shi)場(chang)規模翻了(le)2倍多(duo)，但相(xiang)比寵(chong)物(wu)市(shi)場(chang)已(yi)基本成熟(shu)的(de)國(guo)外，我國(guo)寵(chong)物(wu)行業(ye)仍處于(yu)高速發展(zhan)階段，寵(chong)物(wu)市(shi)場(chang)規模仍有較大增長空間，如何在逐漸完(wan)善(shan)的(de)產業(ye)鏈中尋找突破口，依靠“互聯(lian)網+”模式獲得獨特(te)的(de)競爭力，是目前(qian)大多(duo)數寵(chong)物(wu)相(xiang)關企業(ye)面(mian)臨的(de)問題。